Privacy Policy

Your privacy and health information security are fundamental to our mission of providing trusted wellness guidance. At Veridian Bloom, we are committed to transparent data practices that protect your personal information while enabling us to provide personalized wellness support.

Table of Contents

Our Commitment to Your Privacy

At Veridian Bloom, safeguarding your personal information and health data is not just a policy, it's a core principle. We are dedicated to maintaining the trust you place in us by being transparent about our data practices, ensuring the security of your information, and empowering you with control over your data.

This Privacy Policy outlines how Veridian Bloom collects, uses, protects, and discloses information obtained from our users. By using our services, you agree to the terms of this Privacy Policy. We regularly review and update this policy to ensure it reflects current best practices and legal requirements. The most recent revision was on October 26, 2023. We will notify you of any significant changes via email or prominent notice on our website.

Abstract illustration of interlocking shields and glowing data paths, symbolizing robust data protection and privacy.
Visualizing steadfast commitment to privacy and data security.

Key Aspects of Our Commitment:

  • HIPAA-compliant handling: All health information is managed with the utmost care, adhering to strict HIPAA (Health Insurance Portability and Accountability Act) standards to ensure confidentiality and security.
  • No Sale of Data: Your personal data, especially health information, is never sold to third parties. We are not a data broker.
  • Clear Opt-out Mechanisms: You have the power to control your communication preferences and can easily opt-out of non-essential communications at any time.
  • Regular Security Audits: We conduct frequent security assessments and implement the latest data protection updates to safeguard your information against unauthorized access or breaches.

For any questions or concerns regarding this Privacy Policy or how your information is handled, please do not hesitate to contact our Privacy Officer at [email protected] or call us at (503) 799-6101.

Information We Collect and How We Use It

To provide you with the most effective and personalized wellness experience, Veridian Bloom collects certain types of information. Our collection practices are always aimed at enhancing your journey and are performed with your consent or a clear legal basis.

Types of Information Collected:

  • Contact Details: Name, email address, phone number, and physical address for account management and communication purposes.
  • Health Assessments & Preferences: Information voluntarily provided through health questionnaires, lifestyle surveys, and user preferences to tailor content, recommendations, and services specifically for you. This may include dietary habits, fitness levels, wellness goals, and health conditions relevant to our wellness guidance.
  • Usage Data: Information about how you interact with our website and services, such as pages viewed, features used, time spent on site, and referral sources. This helps us understand user behavior and improve our platform.
  • Device Information: Technical data from your device, including IP address, browser type, operating system, and unique device identifiers, used for security, analytics, and service optimization.

How Information is Used:

  • Service Provision & Personalization: To deliver daily health blogs, personalized lifestyle upgrade suggestions, and product recommendations tailored to your unique profile and goals.
  • Communication: To send you important updates, newsletters, marketing communications (with your consent), and respond to your inquiries.
  • Improvement & Development: To analyze usage patterns, troubleshoot issues, and develop new features and services that better meet your needs.
  • Legal & Security: To comply with legal obligations, enforce our terms of service, and protect the security and integrity of our platform and users.
Illustration of diverse data points flowing into a central, stylized brain icon, leading to a flourishing plant, representing personalized growth and wellness.
How collected data cultivates personalized wellness experiences.

Our legal basis for processing your personal information and health data generally includes your explicit consent, necessity for providing our services to you, compliance with legal obligations, and our legitimate interests in operating and improving our business while always prioritizing your privacy rights.

We do not share your personal information with third parties for their direct marketing purposes without your explicit consent. Information may be shared with trusted service providers who assist us in operating our website, conducting our business, or serving you, provided those parties agree to keep this information confidential and comply with data protection standards. Data retention policies vary by data type, with health assessment data typically retained as long as your account is active to facilitate continuous personalized support, and other data for periods necessary to fulfill the purposes for which it was collected or to comply with legal requirements.

Special Protection for Health Information

Recognizing the sensitive nature of health information, Veridian Bloom adheres to stringent measures to ensure its protection, going beyond standard data privacy practices. We are committed to HIPAA compliance where applicable, setting a high bar for the security and privacy of your protected health information (PHI).

Our Health Information Protection Measures:

  • HIPAA Compliance: We implement administrative, physical, and technical safeguards required by HIPAA for all health-related information, ensuring data integrity, confidentiality, and availability.
  • Encryption & Security: All health data is encrypted both in transit (using technologies like TLS) and at rest (using industry-standard encryption protocols) to prevent unauthorized access. Our servers are secured with multiple layers of protection.
  • Access Controls: Access to health information is strictly limited to authorized personnel who require it to provide services to you. These personnel are trained on privacy and security protocols and operate under strict confidentiality agreements.
  • Consent-Based Sharing: Any sharing of your health information, even with integrated third-party applications (e.g., fitness trackers you choose to connect), is based on your explicit consent. You have control over what data is shared and with whom.
  • User Rights: You have specific rights concerning your health information, including the right to access, request corrections, and request deletion of your data.
Illustration of a secure padlock overlaid on medical symbols, representing HIPAA compliance and protected health information.
Emphasizing HIPAA compliance for the highest level of health data protection.

We understand that trust is paramount when dealing with personal health information. Our systems and processes are designed to give you peace of mind, knowing that your most sensitive data is handled with the utmost care and security.

Your Privacy Rights and Controls

At Veridian Bloom, we empower you with comprehensive control over your personal information. You have fundamental rights regarding your data, and we provide clear mechanisms for you to exercise these rights.

Your Rights Include:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.
  • Right to Rectification: If you believe any information we hold about you is inaccurate or incomplete, you have the right to request corrections.
  • Right to Erasure (Right to Be Forgotten): You can request the deletion of your personal information, subject to certain legal obligations or legitimate business interests. This includes the process for account closure.
  • Right to Restrict Processing: You can request that we restrict the processing of your personal data under certain conditions.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller where technically feasible.
  • Right to Object: You have the right to object to our processing of your personal data for direct marketing purposes or based on our legitimate interests.

Exercising Your Rights & Controls:

We are committed to facilitating your control over your data. You can manage many aspects of your preferences directly within your Veridian Bloom account settings, including communication preferences and opt-out options for newsletters or promotional emails.

Illustration of a hand interacting with a digital interface showing privacy settings and controls, symbolizing user agency over data.
Your ability to manage and control your personal information.

To exercise any of these rights, or if you have specific questions or concerns about opting out, data portability, or account closure, please contact our Privacy Officer:

Veridian Bloom Privacy Officer
2847 Cypress Grove Way, Suite 450
Portland, Oregon, 97205, United States
Phone: (503) 799-6101
Email: [email protected]

We will respond to your request in accordance with applicable data protection laws. Your trust is our priority, and we are dedicated to ensuring you feel secure and in control of your wellness journey with Veridian Bloom.